marketing strategy

“Flywheel” is a major buzzword on the topic of Hubspot’s marketing strategy. If you’ve done any research at all, you probably know the concept is based on retaining and creating loyal customers as opposed to grabbing everyone’s attention all the time. The flywheel acknowledges the sales process as a smooth cycle where each step blends…

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growth marketing

Growth marketing is a comprehensive strategic approach to expanding customer/client relationships and brand growth through increased lead conversion. Converting leads from tentative interest can be an intensive process, and with more and more discerning online users, lead generation has become increasingly tailored to interested individuals to keep up with dwindling interest in one-size-fits-all marketing tactics.…

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ethical paid ad strategy

Whether your goal is to build trust with customers or simply to avoid legal trouble, it’s important to have an ethical paid ad strategy. To prioritize ethics, you should consider principles like transparency, fairness, honesty, and social responsibility.   Think of marketing as helping your audience, not deceiving them. You don’t want to yank them…

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