Inbound Marketing

If you haven’t invested in inbound marketing as your main marketing strategy, you’re missing out, because 74% of marketers worldwide have made it theirs. 

And why shouldn’t they?

Inbound marketing can be 10X more effective and cost 61% less than outbound marketing.

For years, outbound marketing was the way to go, but the world has evolved. 

So, why the big change?

Because people work, shop, and socialize online, now more than ever. The last thing they want is to be interrupted. 

Instead, people want to be woo-ed and valued.  And how do you do that? With inbound marketing. 

If you’re interested in learning to leverage your inbound marketing strategies and grow your business, read on to find out these 5 tips. 


Here are 5 Tips to improve your Inbound marketing strategy:

  1. Know your target audience
  2. Build a strong website
  3. Give something away 
  4. Create valuable content
  5. Test everything


Know your Target Audience


Before you can do truly effective marketing, you have to know your audience. You should know what they like, how old they are, and where they live.

But more than that, it’s crucial to know the challenges they face and what their goals are. Once you intimately know your audience, you’ll be able to offer the value they are looking for and answer their questions before they’ve had the chance to ask. 

And, how do you do that? 

Gain an understanding of your dream customer by creating a buyer’s persona

A buyer’s persona is a semi fictional representation of the customer of your dreams based on market research. This exercise allows you to create a representation of the customer that would most benefit from your product or service.


Your buyer’s persona will include things like:

  • Job Title
  • Role
  • Challenges or Pain Points
  • Goals
  • Preferences of communication

When you have a clear understanding of who your target audience is, you’re better able to build lasting relationships. 


Build a Strong Website


Inbound marketing is about people getting to know you and building a relationship with you. Unfortunately, you won’t be able to do that effectively without a strong website. 

No matter how great your product is, if your website doesn’t convey you as trustworthy, people won’t buy from you.

Think about how many sales you might have missed because someone couldn’t navigate your page or because it didn’t load fast enough. 

We live in a world where the attention span of the average adult is the same as a goldfish (at least that’s what it seems like). 

People aren’t willing to wait around for your page to load, they’ll click off if it takes more than a few seconds. 

Not sure if your website needs updating? Check out this free Website Grader tool from Hubspot. 


Give Something Away

Create something valuable for your customers and give it away in exchange for information. I know it sounds like a lot of work with little reward but if you do it right, it’s worth it.

Creating something like an E-book (like this one) is another opportunity for you to build relationships with your customers and show that you’re an expert in your field.



Even though you are creating something to give away, don’t take it lightly. Remember, you’re creating something that represents your brand as an incentive for someone to invest later. 


Create Valuable Content 


After understanding who your target audience is and making sure you have a strong website, you’re ready to create some incredible content. The kind of content that will attract, engage, and delight your dream customers. 

Content is the key component in an inbound marketing strategy, and to create it, you’ll focus on answering questions, solving problems, and SEO. 

Forms of content that you could create include:

  • Blogs
  • Video
  • E-Books
  • Social Media
  • Paid Ads
  • Landing Pages
  • E-mails


As potential customers look to the internet for answers and to solve their problems, you’ll be there with the solutions. 

The more you offer, the more authority you build because your potential customers will trust you and keep coming back for more. 

Another important factor in content creation is SEO. If you’re unfamiliar with what search engine optimization is or why it matters, here’s an in-depth guide to help you out. 


Test Everything 

Test everything. This tip is crucial for an effective inbound marketing effort and one most people don’t do. 

In marketing, you don’t know if it will work until you try. But if it doesn’t work, try something else

I know a lot of people who would love to set it and forget it. And you can do that, but you’re probably missing out on better results. 

There are so many ways of testing your content to see if you are getting the results you’re looking for. With automation software, testing is now easier than ever. 

It can be as simple as running A/B testing. 



A/B testing is running two of the same pieces of content with a measurable difference. Then after a period of time, seeing which one is performing better. And doing it again. 

By doing this, you gain invaluable insight into what is working best. It helps you continuously optimize your efforts so you can stop wasting time and money on things that don’t work.


And that’s it!

Implementing these 5 tips will give your inbound marketing strategy direction and help your business flourish. If you want to grow your business but don’t want to do it alone, is here for you! Reach out and schedule a FREE 7-minute call to figure out the kind of support you need.

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