With 5.6 billion searches on google, ranking on the first page of the search terms report might seem unlikely. That’s why SEO is so important.
Google will show the websites and content that plays by their rules. So it’s crucial for us to know the game.
Creating meaningful content that makes people want to come to your page is easier said than done. If you’re new to content marketing, you might have thought, “I’ll just wing it.”
And maybe 20 years ago, you would have been just fine. But today, ranking your content takes thought and strategy.
If you want to find out how to leverage your content so you will rank higher organically, stick around for these 5 tips:
- Use google analytics
- Recycle low performing pages
- Create content around keywords
- Utilize header tags
- Optimize images
1) Use Google Analytics
The first and most important step in SEO is utilizing Google Analytics.
Basically, if you own a website and want to gain more traffic, you should be connected to Analytics. It’s that important.
Because it offers invaluable information for your content creation strategy. You’re able to see how people find your website, what they do when they get there, and know what content is most popular.
How People Find You
With over 1.7 billion websites on the internet right now. Each one wants the same thing you do.
They want to be noticed.
That’s where this report comes in handy. Because when you know how people find you, you can allocate your efforts to more of that.
To get to the report:
Within Google Analytics, there is a section called Acquisition that provides information about where your traffic comes from. Analytics tracks and attributes traffic to either organic search, typing in the website directly, paid ads, through social media, or other.
If you are sharing your website through social media or paid ads, this report can help you see if you should continue.
What People Do
Some marketers focus on only acquiring new website visitors and forget about making their visit memorable. Don’t let that be you.
Did you know that it takes someone seeing a product seven times before they commit? That means making your website a place where people want to revisit is crucial.
Knowing what people are doing on your website will help you decide on what you need to improve on to keep them around longer and coming back for more.
To get to the report:
Google Analytics has another section to help you know what people are doing on your website when they get there, called the Behavior section.
The Behavior section has info on what pages people first land on, where they go next, and how long they spend on your site. Having this information will help you decide on what you need to improve on to keep potential customers around longer and coming back for more.
Most Popular Content
Most websites have pages that get more traffic and more conversions than others. If you have content that’s doing better than any other, Google Analytics will help you know what it is.
That way you can incorporate similar content into your marketing strategy based on the report.
To get to the report:
- Under the Behavior tab
- Click on Site Content
- Click on all pages
2) Recycle Low Performing Content
Once you know what content isn’t doing well, the next step is to recycle your old content.
Recycling content means making improvements instead of creating new content from scratch.
You can use this Free SEO Audit tool to check out your content, identify exactly what needs to be improved, and go from there.
This audit will show you a variety of improvements including:
- Social Media Shares
- Outdated Pages
- Content with a Low Word Count
- Content with Low Search Traffic
Once you know what content needs an upgrade, you can make those corrections. Thereby making your content more SEO friendly with minimal effort!
3) Create Content Around Keywords
Keyword research is an important step in an SEO content strategy. Keywords give you a framework for your content and helps you understand what your audience wants to engage with and what they don’t.
When creating content, it’s important to incorporate your keywords into the text so they flow naturally.
Basically, you should avoid keyword stuffing.
If you’re new to keyword research and how to use it in your strategy, here’s an article to help you out.
4) Utilize Header Tags
When you’re creating content, you want to make sure that it has structure and it’s easy to read. Everything you create should be written logically with the most important info at the beginning.
Studies show that the average visitor will only read 24% of your article which means that people only skim the top of the page.
But even though people only read the top of the article, google reads the entire thing. So you need to be mindful of information that you want at the top of the page while also creating comprehensive content for Google.
Header Best Practices:
- Break up the text
- Include Keywords in headers
Your header tags offer structure for your content. They should break up the text and make it easy for your audience to skim your article. Including keywords naturally in your headers to improve user experience.
One way to simply the idea of header tags is to compare them to a table of content:
- H1 is the title that introduces what they content is about
- H2 are the chapters of the book, they are the main topics
- H3 to H6 are additional sub-topics that add additional information to the main topics
Here’s an article for additional information on how to use headers so that Google and your audience can easily read your content.
It’s easy to overlook images when you’re optimizing for SEO. But when you do it well, you can drive more traffic and grow your business.
Benefits of optimizing your images include:
- More digestible text
- Better context
- Improved comprehension for visual learners
Rank higher on the search results pages by optimizing your alt text. The best way to write your alt text is to not overthink it. You’re basically telling Google what the image is but describing what it shows.
Your description should go along with the content you have written and should be descriptive, distinct, and relevant.
Here’s a video on how to do that:
And that’s it!
Implementing these 5 tips will improve your SEO content strategy and help your business grow! If you want to grow your business but don’t want to do it alone, goodteam.agency is here to help! Reach out and schedule a FREE 7-minute call to talk about what kind of support you need.