Posts by Frances Neese
How to Use HubSpot Forms to Capture Better Leads
A form is one of the smallest things on a website and one of the most consequential. It either turns a promising visitor into a usable lead or quietly watches them leave the page. According to HubSpot research, 74% of marketers use web forms for lead generation, and 50% say webforms are their single highest-converting…
Read More12 HubSpot Marketing Strategies for B2B Teams That Work
Marketing celebrates generating hundreds of leads. Sales says only a handful were worth calling. Both teams are technically doing their jobs, yet neither feels the system is working. That tension is common in B2B, and it rarely comes from a lack of effort. It comes from marketing, sales, and CRM data operating without a shared…
Read MoreHow to Verify Time Zone in HubSpot
How to Verify Time Zone in HubSpot If you’re like me, HubSpot is your single source of truth so when you’re looking for something you probably check there first. This simple tutorial will show you how you can verify a contact’s time zone in HubSpot – I use this often when scheduling meetings or want…
Read MoreHow to Automate Follow Up for Closed Lost Reason in HubSpot
How to Automate Follow Up for Closed Lost Reason in HubSpot Learn how to create a custom dropdown menu that automatically appears when a deal enters “Closed Lost” so you can track why the deal dropped (i.e. ghosted, bad timing, competitor, etc.). Here are the steps to Automate Follow Up for Closed Lost Reason…
Read MoreHow to Use Topic Clusters Tool in HubSpot
How to Use Topic Clusters Tool in HubSpot Here are the steps to Use Topic Clusters Tool in HubSpot: SEO- Topic Using marketing as an example Content performance Find related content Add subtopic keyword That’s it! Now you know how to Use Topic Clusters Tool in HubSpot! What is Good Team? Good…
Read MoreHow to Use the Keyword Topic Tool in HubSpot
How to Use the Keyword Topic Tool in HubSpot Here are the steps to Use the Keyword Topic Tool in HubSpot: Go to marketing Website SEO Add topic Check monthly search volume That’s it! Now you know how to Use the Keyword Topic Tool in HubSpot! What is Good Team? Good Team…
Read MoreHow to use SEO tool in HubSpot to find search volume
How to use SEO tool in HubSpot to find search volume Here are the steps to use SEO tool in HubSpot to find search volume: Go to Marketing Website SEO Research topic Add topic Add subtopic keyword That’s it! Now you know how to use SEO tool in HubSpot to find search volume!…
Read MoreHow to create UTM codes for Google Analytics
How to create UTM codes for Google Analytics Here are the steps to create UTM codes for Google Analytics: Google Analytics Search URL Builders Fill out a form on Campaign URL Builder Get the link on Shared generated campaign URL That’s it! Now you know how to create UTM codes for Google Analytics!…
Read More40 Point HubSpot Audit: How to Do It [Step by Step Videos]
Performing a regular audit of your account is a great way to declutter and streamline your use of HubSpot so that you’re only using the features that are most relevant to your needs. In addition, regular audits can help ensure that your data is clean and organized so that it’s easy to find and…
Read MoreA Review of HubSpot’s 2023 Marketing Strategy & Trends Report
Good Team Review: HubSpot’s 2023 Marketing Strategy & Trends Report It’s no secret that I am quite literally obsessed with HubSpot. I can still remember the first time I logged into the CRM. It was the summer of 2019 and the agency I worked for at the time had just become HubSpot Certified Solution…
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