How to Manage Marketing Contacts in HubSpot

The Ins and Outs of Marketing Contacts

Any contacts you plan to marketing to (or run through a workflow) needs to be a marekting contact. A lot of times we see clients put this on the back burner because contact management is a big task. Creating a system for managing your contacts through Lifecycle Stage, Lead Status, or custom properties is a great way to manage your marketing contacts. If you put this task on the back burner for too long you’ll see your HubSpot subscription start to rise.

In this video Megan will explain the difference in Marketing and Non-Marketing contacts and how to locate the information you need to manage them. If you are seeing data management issues or want to get an idea of where your HubSpot portal stands check out our DIY HubSpot audit below.