How Provident Commercial Finance doubled their business in 2021 with the help of HubSpot and Good Team

Working with a HubSpot Agency helps you understand and continue the growth your business is experiencing

Provident Commercial Finance

Industry: Financial Services

Company Size: Small Business (10-25 employees)

Location: Tennessee

Use Case:

  • Lead Nurturing Marketing Emails
  • Sales and Marketing Alignment
  • Sales Pipeline Automation

Hubs Used: Marketing, Sales, and Operations


The Details...

Question: What are you looking for in a Marketing Agency

Provident's Answer:

Someone that would educate on what marketing looks like and can explain the difference between marketing and sales.

Spends time learning about us and tailor the marketing plan to meet our needs rather than trying to fit us into a pre-made plan. 

Buyers personas to Lead generation - Good Team saw what we were already doing with HubSpot and helped us take advantage of other aspects of the software. And integrating with PhoneBurner. 

From emails, sales and marketing templates, workflows (things I didn’t know existed). It’s like having GoodTeam on staff. 

From no digital presence to full blown going after people.

There is a lot of creativity with GoodTeam but also a lot of technical strategy. It’s the best of both worlds. 


Question: What value has the partnership brought to the company?

Provident's Answer:

We’ve gone from:

  • Learning who we are going after
  • Learning how we are going to go after them
  • Creating the message to get them interested
  • Get rid of the folks that aren’t interested
  • And now we have people we want to talk to… but what do we want to say?

Now GoodTeam built out content and ebooks that were tailored to what our clients wanted to know. 

They really did a deep dive into finding out what our clients wanted. 

Even though this process is really big and complex, you would never know it because of how they broke it down into smaller chunks that were easy to understand. 

Instead of waiting 6 weeks and deciding what to do from there, GoodTeam didn’t waste time or money.

They offered weekly meetings or meetings every other week where they tracked the results and made necessary changes on the go. And they made it feel like they were really a part of our company. 

Goodteam listens to us and expands on our ideas. Not a lot of marketing companies actually listen to our ideas. It’s easy to expand on our ideas and create easy to understand, personable content. 

Processes were streamlined. Sales are busier. GoodTeam has integrated a 10 point touch system that is automated. The client is constantly being touched.


Question: What growth has your company seen since working with GoodTeam?


Provident's Answer:

Our company has grown exponentially. When our ideal customers get a call from us they are not surprised because they already received 2 to 3 emails from us. We get to talk to people that are more likely to say yes rather than waste time on cold leads. 

Related Content inbound marketing award

27 Incredible Inbound Marketing Blogs to Start Reading Today

By Adrienne Huss | May 13, 2022

Here’s a collection of the 27 best inbound marketing blogs on the web for your reading pleasure.      As a content creator, I spend a lot of time reading these lists, and so do my colleagues here at But we’re always looking for new material!    So read through this list—and let me…

static and active lists in huubspot

Static and Active Lists in HubSpot | What is the Difference and How to Create Them (Video)

By Adrienne Huss | May 12, 2022

If you’re familiar with any CRM or email management system used for growth marketing, you’re probably familiar with lists. So what are static and active lists in HubSpot?   Lists are how HubSpot helps track your contacts.   Two types of lists are: Static- Your traditional marketing list where you have to manually add and…

seo headlines

SEO Headlines: How to Write for Both People and Bots [5 Simple Steps]

By Adrienne Huss | May 3, 2022

One of the biggest hurdles that online marketers have to face is writing engaging headlines that rank in Google. But if you want to build your content engagement, you’re going to have to get crafty. So how to write SEO headlines for both people and bots? That’s where combining SEO and attention grabbing copywriting comes…

Ready to get the most out of