How to do Keyword Research in HubSpot

Keyword Research in HubSpot

Written by

Adrienne Huss

Created on

July 21, 2022

How to do Keyword Research in HubSpot

You may not realize you can do keyword research in HubSpot. That’s right, there is a tool build right in the software to help you make sense of search volume, trending keywords, as well as inspiration on other keywords that are trending. There’s actually a whole HubSpot Academy lesson on how to use this tool, but we made a quick video incase you want to quickly learn how to use it. You can also use more advanced tools like SEMRush or Moz. However, if you don’t want to pay for some of those extra SEO tools you’ll be happy to know that you can initiate your own keyword research in HubSpot!

Use HubSpot’s topic research tool to research keywords and understand their search volume.

Here’s a video on how to do that:




That’s it! Now you know how to do keyword research in HubSpot!

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If you aren’t able to watch How to Do Keyword Research in HubSpot, read the captions here:

Hello this is Frances
from good team. And I’m going to show you how
to do keyword research in HubSpot.

Why would you use
this tool in HubSpot. If you have the
subscription that allows it and you just want to see
you’ve got a list of keywords and you want to see what
how difficult it is to rank.

This is a great and
easy way to do that. If you’re looking for more
robust research tools, we use Sem, which
is just send us. It’s a great tool for some of
the more granular information. But the way I got here is to
go to marketing website and SEO and then I click topics here. So if you click Add topic,
you’ll be able to search.

So let’s say I want it
to rank for marketing. You can see that 90,000 people
searched for this a month. And the difficulty for ranking
on page one is going to be 100. They do this on a
scale from 1 to 100. So 100 means essentially it is
the most difficult to rank for. And 90,000, that’s really
high for search volume.

So in a perfect world,
you’d find something that has really
high search volume and it’s not very
difficult to rank for. And it describes
something that you want service industry content
that you could write about with your business.

So another I mean, an
easy way to get an idea is if you did your
business name. So a good team, for example,
has 320 monthly searches and. It’s kind of median medium
difficulty on ranking. So if you wanted to
expand that a little bit and start to organize
some of your content, you can create a topic cluster.

So if you were to click this and
then add it to a topic cluster, you can then start to
organize your content to say, OK, all these pieces are working
for the good team keyword or the marketing keyword. But again, if you’ve
got a list of keywords, you can just type them
in here and see of, OK, well let’s rank from least
difficult to most difficult and we’ll start ranking for good
teams, see what happens there.

And then as we’ve got more
time, maybe we’ll start to. Create some content
that goes for marketing. So that’s how do keyword research in HubSpot. Thanks


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