ethical paid ad strategy

Whether your goal is to build trust with customers or simply to avoid legal trouble, it’s important to have an ethical paid ad strategy. To prioritize ethics, you should consider principles like transparency, fairness, honesty, and social responsibility.   Think of marketing as helping your audience, not deceiving them. You don’t want to yank them…

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SEO Content Marketing

One of the biggest hurdles that online marketers have to face is writing engaging headlines that rank in Google. But if you want to build your content engagement, you’re going to have to get crafty. And that’s where combining SEO and attention grabbing copywriting comes in. Headlines (or titles) are the bread and butter of…

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SEO Content Marketing

With 5.6 billion searches on google, ranking on the first page of the search terms report might seem unlikely. That’s why SEO is so important.  Google will show the websites and content that plays by their rules. So it’s crucial for us to know the game.  Creating meaningful content that makes people want to come…

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Inbound Marketing

If you haven’t invested in inbound marketing as your main marketing strategy, you’re missing out, because 74% of marketers worldwide have made it theirs.  And why shouldn’t they? Inbound marketing can be 10X more effective and cost 61% less than outbound marketing. For years, outbound marketing was the way to go, but the world has…

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inbound marketing

Whatever business you’re in, implementing inbound marketing strategies are crucial for success. Why? Because as of 2017, 76% of North American businesses are using an inbound marketing strategy. That means that if you’re not using inbound marketing, 3 of your competitors are. Inbound marketing is the ideology that people value personalized, relevant content rather than…

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Flywheel

The Flywheel is the marketing model of 2021 and the future, here’s why… Whether you’re new to marketing or have been around the block a few times, you know the goal of any business is to acquire more customers.And the way to go about doing this is by setting up some kind of system to…

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Buyer's Persona

Are you a small business owner who wants more? Do you want more time, customers, and money? It might surprise you to know that creating a Buyer’s Persona is the key to just that! Think back to a time when you worked with a customer or client and everything went so smoothly you could hardly…

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Buyer's Persona

If you want to grow your business, then you have probably heard of creating a Buyer’s Persona. You might be thinking, “I’m selling some products, but I want a quick solution to sell more.” So, why invest in the process of understanding who your target market is and implementing it into your marketing strategy?  Because…

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