The Best Ways to Use the HubSpot Flywheel Model in 2022

No matter the model your sales process works with, it all begins with a prospect. Historically, the primary concern of these different methods has been the conversion of a stranger into a customer. So, where does the HubSpot Flywheel Model come into play?

Anyone who‘s ever held a sales job knows something about the sales funnel model. It’s long been the standard but, is that the best we can do? The sales funnel image leaves behind crucial marketing elements essential to another model: the flywheel.

Let’s go over these in some detail and how to take advantage of them!

What is the HubSpot flywheel model?

The HubSpot flywheel model is a different way of understanding the sales process for your business. Its goal is the same as another form of visualization known as the sales funnel because the flywheel model helps visualize clients’ standing within the sales process.

Why the Flywheel is Different from the Sales Funnel

The sales funnel has long been the standard way to visualize the status of clients. The understanding of the funnel is that businesses place a large number of clients up at the top and hope engaged customers reach the bottom. Each level down the funnel represents a different level of engagement from the customer.

The issue with the sales funnel is that customers leave, and then they’re gone forever. Once the water falls out of the bottom of the funnel, it does not return to the top. This should not be the way that business conducts their relationships with customers.

Enter: the flywheel model. This model encourages customer relationships that propel the process forward. Good customers will tell their friends and family about you, increasing your prospects. That word-of-mouth marketing is the most valuable a business can get. 

The sales funnel does nothing to encourage that, and that’s why the flywheel is about momentum. As customers become actively engaged with your brand, they begin to spread the word about you. As the word spreads, more prospects enter the system, allowing you to engage them in the same way.

 

 

Utilizing the Flywheel Model

How does the flywheel accomplish this? The flywheel model represents three vital elements to the sales cycle. These elements are Attract, Engage, and Delight. Let’s examine each of these further.

Attract

How are you drawing customers in? This element refers mainly to inbound marketing and other strategies for obtaining customers. Everything your business utilizes to convert strangers into customers falls into this category. 

If you are looking for a new strategy for this, there are a few elements to attracting new customers. Most importantly, businesses should consider who their target audience is. Before you can target an audience, you must first know who that audience is.

From there, it becomes possible to create content aimed directly at them. Knowing the makeup and demographic of your audience means that you can also understand its needs and desires. Answer that directly with your solution!

From there, the only thing left is promotion and getting the content in front of people. Once they interact with that company, they graduate into prospects. Prospective customers move on to the next stage.

Engage

This step intends to convert your prospects into customers. Once your crowd discovers you, let them know not to regret that decision. Engagement begins at this step, but it doesn’t end here, and businesses should continually utilize it to cultivate customer relationships. 

Several tools exist to accomplish this for existing customers. Email marketing and social media are among the most popular options. Loyalty programs are also a good way of achieving this. 

Delight

Once your prospects become customers, the real show begins. This step represents the point in which a business sets out to wow its customers. With the importance of word-of-mouth marketing, investment in that opportunity is essential.

By delighting the customers you now have, you encourage them to become brand champions. Brand champions can then go out and spread the gospel of your product or service, bringing in new customers for you to delight. This includes excellent service, money-back guarantees, rewards programs, and free returns. Anything that goes the extra mile can help to delight your customer.

Now What

In most cases, growth is at the heart of every company’s goal. Models like these help in visualizing the various stages of growth marketing. Still, managing all of this can be tricky with all the moving parts of a business.

Companies like the Good Team Agency can help you achieve your growth objectives. If you’re interested, schedule a free call with us to discuss how we can help improve your marketing strategy and meet your growth goals.