Salesforce vs. Hubspot – Which is Better for Your Company?

We get questions all the time about comparing CRMs like Salesforce vs. Hubspot. All businesses require a platform to manage the relationship between the company and its customers. As industry trends have gone towards virtual, these relational tools have exploded in popularity. Fortune Business Insights recently reported anticipation of $129b worldwide revenue expected by 2028.

 

What was once considered a luxury for businesses has rapidly become a necessity. They are no longer tools required by only large, complicated companies. Businesses today are investing in these tools within the first five years of starting. Those who ignore these tools risk falling to the wayside.

 

Two companies have stood out as titans in the space: Salesforce vs. HubSpot. They are similar in many ways and different in others. It can be hard to pick one.

 

Deciding on the right platform for you and your team is not something to take lightly. The wrong solution can cost you wasted time and revenue. As such, we wanted to discuss the options the two companies have and which one might be better for you.

 

Salesforce Overview

Getting into the Salesforce vs. Hubspot debate, let’s start with Salesforce. Salesforce is a customer relationship management (CRM) platform. It is a cloud-based application enjoyed by many different businesses and industries. A robust platform, Salesforce appeals to marketing, service, and sales professionals alike.

 

Today’s Salesforce resulted from a series of acquisitions. Experiences and connections may vary depending on the product. Using Salesforce involves a steep learning curve, meaning additional staff is necessary for administrative duties.

Sales Cloud

Sales Cloud is the sales-focused CRM tool provided by Salesforce. It’s an all-in-one sales tool that utilizes automation, deal management, reporting, and more robust offerings. The main focus of Sales Cloud is in allowing businesses to track the progress of, manage, and automate leads.

Pricing

Complicated tools often require complex pricing, which is the case for Salesforce. This service considers many factors when calculating the cost of implementation.  They do this by charging per user with access added to the platform. In doing so, companies have to weigh the privilege of visibility against the cost of extra users. Needing add-ons to view data can restrict access to reporting and hinder business operations.

 

On top of that, add-ons incur an additional fee with Salesforce. The frustrating part of this is that they are often essential for your business to see a real benefit.

 

These factors lead to Salesforce being one of the most expensive platform options. Options that companies may take for granted—like executives seeing reporting—can have a cost associated with them. For some, this can be a problematic issue to justify.

Hubspot Overview

Like Salesforce, HubSpot is a CRM platform with a cloud-based model. The goal of HubSpot is to help businesses grow to the scale they wish to be at. HubSpot offers tools to assist in service, sales, marketing, and content management to accomplish this.

 

Hubspot’s elements work together for a more comprehensive approach to business growth. Being an operation built entirely in-house on one codebase helps tremendously in this. They can operate much more easily than a solution made out of acquisitions like Salesforce.

 

HubSpot offers a unified experience throughout, making it easier for your team to operate.

Sales Hub

Sales Hub is the sales-focused CRM provided by HubSpot. Its suite of tools includes engagement software for sales, conversion intelligence, CPQ tools, and analytic tools. This set of offerings helps businesses increase revenue, boost efficiency, and save time.

Pricing

Unlike Salesforce, HubSpot’s advertised price includes all features needed for complete usability. Extra users will require additional charges when they are for revenue-generating sales seats. All members can get free seats to view reporting and have visibility into the platform. This all-encompassing price makes it a less expensive option typically.

Which is Best?

In the battle of Salesforce vs. Hubspot, the best platform will depend on the team that needs it. For some, Salesforce may be the better option for what they need. For most, HubSpot seems to have an edge in usability, flexibility, and pricing.

 

Looking for a Good Marketing Team?

Though HubSpot is more user-friendly, setting up your business can still be a chore. Once it’s up and running, you may find yourself questioning if you’re even doing everything correctly. That’s where agencies like The Good Team come into play.

 

Our team of experts is waiting to set up your CRM, develop your buyer personas, and do whatever else it takes to take you to the next level. Reach out today and schedule a free call with a member of our team. They’ll go over your current marketing plan, your growth goals, and areas where you can improve.

 

Let us show you how our content and growth marketing tools can set you on a course for growth!