How to create a CTA in HubSpot

Here are the steps to create a CTA in HubSpot

1. Go to Marketing > Lead Capture > CTAs > Create CTA. Insert straightforward CTA language into the Button content textbox. Select a Button style and enter a Button color (if you have a WordPress website, make sure you create a cohesive button).
   • Click Advanced options for more customization options like Button size, Button padding, and Custom CSS. After you fill in that information, click Next.
2. Insert a CTA internal name that is very clear so you know exactly what the button is for. Select the URL redirect type, and enter the URL.
3. You can select a Campaign, tracking all your marketing efforts for someone to take one specific action i.e., book a meeting, make a phone call, download an ebook, etc., or Create campaign. When you make a new asset, make sure it’s within that campaign so that whenever somebody makes an action or something works it is attributed to the correct campaign – this is important for reporting.
   • After this, click Save.

That’s it! Now you know how to create a CTA in HubSpot!

 

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