How to Use Topic Clusters Tool in HubSpot

Topic Cluster tool hubspot

Written by

Frances Neese

Created on

July 28, 2023

How to Use Topic Clusters Tool in HubSpot


Here are the steps to Use Topic Clusters Tool in HubSpot:

  1. SEO- Topic
  2. Using marketing as an example
  3. Content performance
  4. Find related content
  5. Add subtopic keyword


 That’s it! Now you know how to Use Topic Clusters Tool in HubSpot!


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Aren’t able to watch Use Topic Clusters Tool in HubSpot? Read the Captions here:

Hello this is Francis
from good team.
And I’m going to show you
how to use the topic cluster
tool in HubSpot.
This goes along
with another video
that we made on using the topic
research tool that HubSpot
offers for SEO.
This is a great tool to
organize your content
as well as do a
little bit of research
before you start
writing such content.
So let’s say, you
know, you are going
to be writing about marketing.
That’s your main piece of
content, your pillar page.
What HubSpot has created
is a topic cluster, which
is exactly what it looks like.
It sounds like it’s just a
cluster of topics that point
back to your main pillar page.
So in this example, we
are using marketing.
Let’s say we’ve got a we’ve
got a blog or a lead magnet
or a product page
that is marketing.
And we want to start
writing content
that’s going to push people
back to that pillar page.
So what this will do is help
you understand what content does
really well and pulls people
to that page and maybe
what content you should recycle
or add a different piece to.
So there are two
things that you can do,
three things you can do here.
First of all, you can
monitor the performance
of your content.
Once you’ve added a pillar
page and some subtopics,
then that data will
start to show up here.
You will need a tracking
code and in some cases,
you may need to be
using a HubSpot blog
or have an attribution code
connected to your site.
So just note on that.
If you know you’ve
already written content,
what will happen is you can
find related content that
are keyword is marketing.
So they’re scanning that
and they said, oh, you’ve
got seven pieces of
content on marketing,
so why don’t you go ahead
and add some of that content
you’ve already written?
So yeah, sure, let’s say.
We’ll add these three.
So you can add content
that’s already been created,
or you can add a new
topic and link new sources
by clicking Add topic.
This works the same way as
the topic research tool.
So I’m just going to
say, let’s say a subtopic
might be digital marketing.
The research that and I’ll say.
Yeah, we probably should
write about services
because we provide digital
marketing services.
It’s got a high search
monthly search volume.
Digital marketing in
general, that’s kind of high.
So don’t really want to rank
for that because we’ll be it’ll
be really competitive.
If you’re ready to commit
to that, go for it.
But staying middle ground is
kind of the wise place to be.
So once you have
chosen the keyword
that you want to rank
for, you can either
create a post in
with the HubSpot blog
or you can add an
external link as long
as that tracking
code is on the site
and all the data will appear.
In some cases, you may
need an attribution code.
So that’s how to
create a topic cluster.
Again, this is to help you
be able to track performance
as well as strategise and
organize some of your content
pieces to make sure that
they’re all going back
to the correct pillar page.
And you really have a
strong SEO strategy.

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