Static and Active Lists in HubSpot | What is the Difference and How to Create Them (Video)

static and active lists in huubspot

Written by

Adrienne Huss

Created on

May 12, 2022

If you’re familiar with any CRM or email management system used for growth marketing, you’re probably familiar with lists. So what are static and active lists in HubSpot?


Lists are how HubSpot helps track your contacts.


Two types of lists are:

Static- Your traditional marketing list where you have to manually add and remove them. You set and forget.

Active- A newer type a list where HubSpot adds and removes based on an action.


Watch this video on how to create static and active lists:


To add lists go to:

  1. Contacts

  2. Lists

  3. Import (Static List)/Create a new list

  4. Add filter (similar to workflows)

  5. Save List


That’s it! Now you know how to create static and active lists in HubSpot and their differences.

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