Everything You Need to Know about HubSpot’s Social Media Tools

If you’re using social media to promote your business online, you’re not alone. 

Most businesses today rely heavily on social media channels to engage with current and potential customers. 

But the thing is, in order to be successful, you need to be consistent with the content you post, know when and how often to post, and be able to measure your results.

So it’s no surprise that manually managing social media accounts can get overwhelming. 

That’s where come in. 

HubSpot makes it easy for businesses to manage, monitor, and optimize their social media presence across multiple channels, all-in-one place. 

Read on to find out everything you need to know about HubSpot’s social media tools and how they can help your business engage effectively with its audience. 

Let’s go!

What is HubSpot?

HubSpot is a unique all-in-one platform that’s designed to help businesses grow. 

It offers a suite of tools such as sales pipelines, email automations, workflows, and more. 

These tools were all created to work together to help you create content, optimize your website, manage your social media, automate your repetitive tasks, and ultimately help you grow your business. 

With HubSpot, you can attract, engage, and delight your customers through personalized communication that drives results.

What are HubSpot’s Social Media Tools?

HubSpot’s social media tools help enable you to plan, publish, and analyze your social media campaigns, all from one place. 

So, instead of manually going into each account, with this tool, you’ll be able to schedule posts, monitor your social media feeds, and measure your performance on channels like Facebook, Twitter, Instagram, and LinkedIn.

The best part? It also has a built-in social media calendar that displays your posts, making it easy to collaborate and see what’s coming. 

What are the Benefits of Using HubSpot’s Social Media Tools?

There are so many benefits of using HubSpot to manage your social media accounts, but here are just a few:

Time-Saving: 

With HubSpot, you can schedule your posts ahead of time, meaning you don’t have to worry about posting manually every day. 

This saves you time and lets you focus on other aspects of your business.

For example, you could create social media posts for an entire month, schedule them out, and then spend more time building relationships with your audience than creating content. 

Better Insights: 

With this tool’s analytics capabilities, you can analyze your performance on each social channel, allowing you to understand what’s working and what’s not. 

This can help you optimize your campaigns and make strategic decisions that will improve your social media presence.

Customizable Content:

With HubSpot, you can customize your posts for each social channel, ensuring that your content is tailored to each platform. 

For example, since each channel has a different audience, you can include different visuals for Instagram versus Twitter or LinkedIn.

Easy Collaboration: 

HubSpot allows you to collaborate with your team members by easily editing posts. 

This is especially helpful if you have a team that manages your social media profiles. 

Integration Capabilities: 

HubSpot integrates with various platforms and social media channels, making it easy to create and share content from one platform.

How Do You Get Started Using HubSpot’s Social Media Tools?

First, you’ll need to have a HubSpot account. 

Once you’ve signed up, you can access the social media tools from your HubSpot dashboard. 

You’ll need to connect your social media channels to HubSpot, which should be a straightforward process. 

From there, you can start planning and publishing your social media content.

How Do You Create a Social Media Calendar?

1. Make a plan. 

Plan for the week, month, or six months ahead. The sky’s the limit. 

But don’t forget to take into account which platforms you’re planning to use and what kind of posts are appropriate for each platform. 

For example, if you’re a B2B company, you’ll most likely want to focus on LinkedIn. And if you’re a B2C, you’ll most likely want to focus on Instagram. 

2. Create your content. 

Once you’ve got a plan, you can begin to create content. 

You can use tools like Unsplash or HubSpot’s built-in image library to create compelling visuals to accompany your posts. 

Or, if you want to get more creative, you can use tools like Canva to create branded content.

Pro Tip:

If you want to create ads for your social media accounts, you can also use HubSpot’s campaign assistant tool to get a leg up. 

3. Schedule your posts.

After you’ve created your content, you can schedule your posts or publish them in real time through social media tools. 

We recommend scheduling your posts so you don’t have to worry about manually sharing them. 

One question we get all the time is, “How often should I post?”

And the answer is… it depends on the platform. 

Twitter and Instagram, for example, require you to post more often than LinkedIn. 

You should also take into account when your followers are most active and optimize your posting schedule accordingly. 

4. Track your performance. 

Last but not least, don’t forget to track the performance of your posts with metrics such as likes, shares, and comments. 

This will help you know what content works best for each platform so you can adjust accordingly. 

 

All in all, HubSpot’s social media tools are an essential feature for businesses looking to easily manage their social media profiles. 

By using HubSpot, you’ll be able to save time, gain better insights, customize your content, collaborate with your team, and integrate with other platforms. 

With HubSpot’s all-in-one platform, you’ll have everything you need to attract, engage, and delight your customers through personalized communication that drives results. 

So why not give it a try and see the benefits for yourself?

 

Want to learn more about how you can get the most out of HubSpot? Great! We’d love to help. 

Take this FREE HubSpot Audit to get started.

Our team of certified HubSpot experts can help you develop a tailored strategy for success.