4 Ways Growth Marketing Produces Leads While You Sleep

4 ways growth marketing produces logo

As the market has evolved, so has lead generation. By automating parts of your growth marketing strategy, you can generate leads without even being at your computer. Here are four ways growth marketing can produce leads while you sleep.  1. Lead Magnets With online users increasingly wary of spam and scammers, a simple-but-effective tactic is…

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How to Create an Ethical Paid Ad Strategy

how to create an ethical paid logo

Whether your goal is to build trust with customers or simply to avoid legal trouble, it’s important to have an ethical paid ad strategy. To prioritize ethics, you should consider principles like transparency, fairness, honesty, and social responsibility. Think of marketing as helping your audience, not deceiving them. You don’t want to yank them in,…

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