9 Best Features of HubSpot’s Marketing Hub | Good Team

Marketing Hub

Written by

Good Team

Created on

October 17, 2022

Thinking about getting started with HubSpot’s Marketing Hub, but not sure if it’s worth the effort of learning the platform?


In this post, we’ll take a closer look at some of the best features of HubSpot’s Marketing Hub (that might just change the way you do business). 


What is HubSpot’s Marketing Hub?


If you own a business, chances are you’ve at least heard of HubSpot’s Marketing Hub. It’s one of the most popular marketing automation tools on the market, and for good reason. It offers a wide range of features that can help you boost your marketing efforts. The best part? It’s easy to use. 


HubSpot’s Marketing Hub is designed to help businesses attract more visitors, convert more leads, and close more customers. It offers a wide range of features that can be customized to fit the needs of any business. 


For example, you can use HubSpot’s contact management system to keep track of your leads, and its powerful email marketing tools to reach out to them. You can also use its social media tools to connect with potential customers and build relationships. And if you’re looking for more advanced features, such as lead nurturing or automation, HubSpot’s Marketing Hub has that covered too. 


Overall, HubSpot’s Marketing Hub is a great choice for businesses of all sizes who are looking for an easy-to-use marketing automation tool. It offers a wide range of features that can be customized to fit the needs of any business, and it’s easy to use. So if you’re looking for a tool that can help you boost your marketing efforts, HubSpot’s Marketing Hub is worth considering.


Read on to learn more about the top nine features and benefits of this incredible platform! 


1. Automated CRM Database


If you’re anything like me, keeping your customer data organized is a constant struggle. It seems like every time I turn around, there’s another list of leads or customers that needs to be updated. But with HubSpot’s Marketing Hub, that’s all taken care of for you. 


The automated CRM database means that your customer data will be automatically updated and organized, making it easy for you to keep track of your leads and customers. 


So if you’re looking for a hassle-free way to manage your customer data, look no further!



Have you ever wished you could just segment your email list into different groups so you could send targeted content to different people? With HubSpot’s Marketing Hub, you can!


You can segment your lists into different groups, based on their interests and needs. That way, you can send targeted content to different groups of people, and you won’t have to worry about annoying everyone with the same message. 


For example, is your sales team tired of getting emails from the marketing team?


List segmentation is your solution! You can create a list of your sales team and exclude them from your marketing emails.


So go ahead and segment your list – it’ll make your life easier and your recipients will appreciate it!


3. Landing Pages, Web Pages, and Blogs


If you’re looking for a platform that will allow you to easily create high-quality content that will take your marketing to the next level? You got it!


With this platform, you can quickly create landing pages, web pages, and blogs. And since the platform is optimized for search engines, you can be confident that your content will be easily found by potential customers. 


Plus, with HubSpot’s easy-to-use tools, you’ll be able to create beautiful branded pages that are sure to capture attention. 


2023 Marketing Strategy


4. Automated Workflows


Are you always looking for ways to automate your work? Me too!


Why waste time on tasks that can be easily accomplished by a machine? 


This platform comes with a range of pre-built workflows that you can use to automate your marketing tasks. 


From email marketing to social media campaigns, there’s a workflow for just about everything. And the best part? You can use these workflows to free up your time so that you can focus on more important things, like running your business (or taking a nap). 


Check out an example of an incredible automation below,… The Round Robin!



5. Email Analytics 


Are you tracking how well your emails are doing? 


Effective marketing starts with data, and this platform gives you exactly that. 


It provides detailed analytics that shows you how your emails are performing and who (of your existing contacts) is opening them. 


Not only that, but you can even see how many people have unsubscribed from your email list!


Here’s a video on how to create an email in HubSpot.



6. A/B Testing


A/B testing is an essential tool. But, sometimes it can be hard to know what to test or how to set up your tests. 


This platform makes it easy to test different versions of your content to see what works best with your audience. Plus, you can easily track and analyze your results to improve your content marketing strategy. 


Check out this video on how to A/B test your email subject lines in HubSpot.



7. Social Media Integration and Management


Social media can be a huge time suck. 


You can easily find yourself spending hours scrolling through your feed, likes, and comments. And that’s just one platform! 


If you’re managing multiple accounts, the time commitment can quickly become overwhelming. 


That’s where HubSpot’s Marketing Hub comes in. This platform provides a suite of tools for managing your social media presence, including scheduling posts and analyzing your social media traffic. 


With HubSpot, you can easily integrate and manage your social media accounts in one place. So you can spend less time on social media and more time doing… anything else. 


Here’s how to connect your social media accounts in HubSpot:


8. Paid Ad Tracking 


Paid ads can be a tricky business. You want to make sure that your ads are performing well and driving traffic to your website, but you don’t want to spend a fortune on advertising. 


This platform provides detailed analytics that shows you how your ads are performing and what keywords are driving traffic to your website. Best of all, it’s easy to use.


9. Dashboards


Creating a custom dashboard will help you make better decisions about your marketing data. 


This platform gives you the ability to see all of your marketing data in one place so that you can make better decisions about where to allocate your resources.


Imagine what it would be like to have just one tab open instead of your typical fifteen. Oh, what a life that would be!


And that’s it!


Overall, HubSpot’s marketing hub is an excellent tool for business owners or marketers who want to have control over their marketing campaigns. 


The automated CRM database, list segmentation, landing pages, workflows, and email analytics are great features that allow users to optimize their marketing efforts. 


In addition, the A/B testing paid ad tracking, and dashboards provide valuable insights that help users fine-tune their campaigns. If you’re looking for a comprehensive marketing solution, HubSpot’s marketing hub is definitely worth considering. 


Thanks to the wide range of features on offer, you’ll be able to take your marketing to the next level – and who doesn’t want that?


Now you understand the 9 best features of HubSpot’s Marketing Hub, are you ready to get started?


Use this ROI Calculator to see if Marketing Professional would be a good investment for your team. 


Or if you’re more of a DIY professional, grab your free ebook on 10 HubSpot Hacks You Probably Didn’t Know to make the most out of your HubSpot account!

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