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No matter the model your sales process works with, it all begins with a prospect. Historically, the primary concern of these different methods has been the conversion of a stranger into a customer. So, where does the HubSpot Flywheel Model come into play? Anyone who‘s ever held a sales job knows something about the sales funnel model.…

Thinking about how to measure customer growth? Wondering how to get started? Measurements are critical in business. The fundamental objective of marketing is to grow the number of customers engaging with your products or services. You can never fully know if the money, time, and effort you are pouring into your marketing strategies have a tangible impact…

An established business owner understands the vital role growth marketing plays in the success of their business. If you don’t focus enough on marketing, then you are failing to make your business accessible. As a Chattanooga HubSpot Agency, we’ve applied this strategy and seen the results. While marketing may be one of the most important aspects…

For any business, the end goal is gathering customers who engage with your products/services and ultimately come to a purchasing decision. This decision, however, is not a simple one. There is a path every buyer takes from the moment they become aware of a need or want until the moment they satisfy it. If you’re…

“Flywheel” is a major buzzword on the topic of HubSpot’s marketing strategy. If you’ve done any research at all, you probably know the concept is based on retaining and creating loyal customers as opposed to grabbing everyone’s attention all the time. The flywheel acknowledges the sales process as a smooth cycle where each step blends…

As the market has evolved, so has lead generation. By automating parts of your growth marketing strategy, you can generate leads without even being at your computer. Here are four ways growth marketing can produce leads while you sleep.  1. Lead Magnets With online users increasingly wary of spam and scammers, a simple-but-effective tactic is…

Whether your goal is to build trust with customers or simply to avoid legal trouble, it’s important to have an ethical paid ad strategy. To prioritize ethics, you should consider principles like transparency, fairness, honesty, and social responsibility. Think of marketing as helping your audience, not deceiving them. You don’t want to yank them in,…